Business and Marketing Communication

As any business owner knows, clear and effective communication is key to increasing sales and revenue. At Fulton Francis, we work to streamline your communications with vendors, suppliers, and customers. After evaluating your existing business processes and comparing them to other organizations in your industry, we’ll provide our expert recommendations for more efficient, cost-effective strategies-whether it’s discovering untapped value in your current customers or finding ways to acquire new ones.

Transactional Communications (Statements – E-billing - Annual Reports)

In today's struggling economy, many businesses are focusing less on acquiring new customers and more on cultivating the ones they already have. Your current customer base is one of your biggest sources of revenue. With each and every communication-from invoices to newsletters to monthly statements-you have an opportunity to increase the value of your relationship, reinforce your brand, and market your products or services.

When you work with Fulton Francis, we’ll help you transform your transactional communications into high-value business opportunities, increasing your per-customer profits. As independent experts, we’ll help you develop and implement effective business communications through specialized marketing strategies in all delivery channels. We’ll also evaluate your existing suppliers to ensure that they’re delivering best-practice quality, service, systems, and pricing.

Direct Mail (Fulfilment – Collateral – Prospecting – Direct Mail – Digital)

Is your direct mail winning time for your message? Is your communication ending up in the bin or the drawer? How are analysing results?

It’s amazing how many organizations spend millions of dollars on marketing communications each year, and then fail to measure the return on their investment. At Fulton Francis, we can show you how benchmark effectiveness then increase the impact of your marketing communications, while carefully measuring the impact on your sales and revenue. We’ll make recommendations for high-quality, high-value suppliers and help you negotiate and maintain beneficial contracts. You’ll have direct access to all supplier(s), while we’ll manage the complex details of contract compliance.